BY OLAPEJU OLUBI
United Nigeria Airlines has expanded the benefits of its Unity Rewards loyalty programme through a new partnership with Boulevard Hotels, giving members access to discounted accommodation, flexible check-in and check-out times, and other exclusive hospitality benefits.
The partnership is part of the airline’s strategy to strengthen customer loyalty by extending rewards beyond air travel and creating a more seamless travel experience for frequent flyers.
Under the arrangement, Unity Rewards members staying at any Boulevard Hotels property will receive a 25 per cent discount on room rates, with complimentary breakfast included.
They will also enjoy early check-in from 6:00 a.m. and late check-out until 5:00 p.m., significantly extending the standard hotel check-in and check-out window.
In addition, guests will benefit from complimentary turn-down service throughout their stay.
The airline said the collaboration further broadens the lifestyle offerings available under the Unity Rewards programme, increasing its network to 12 hotel partners alongside a growing list of fitness centres and other lifestyle brands providing exclusive discounts and privileges to members.
Unity Rewards, which was launched on February 12, 2026, is United Nigeria Airlines’ customer loyalty programme aimed at rewarding repeat travellers and enhancing the overall passenger experience.
Since its introduction less than five months ago, the programme has attracted more than 15,000 members, reflecting growing customer interest in the airline’s reward system.
Members earn reward points worth one per cent of their base airfare on every completed flight, with each point redeemable at a value of ₦2. The accumulated points can be used for future travel and other eligible rewards.
The programme also features four membership tiers—Sapphire, Emerald, Ruby and Diamond—with customers unlocking additional privileges as they move up the ranks.
These include airport lounge access, extra baggage allowance, priority check-in, priority boarding and other premium travel services.
According to the airline, the latest agreement with Boulevard Hotels underscores its commitment to building a comprehensive travel and lifestyle ecosystem that offers value beyond flight bookings.
United Nigeria Airlines said it will continue to collaborate with hotels, fitness centres and other lifestyle brands to ensure members enjoy a wider range of exclusive benefits that complement their travel needs.
Speaking on the partnership, the Chief Commercial Officer of United Nigeria Airlines, Adedayo Olawuyi, said the initiative demonstrates the airline’s determination to reward loyal customers with meaningful benefits both in the air and on the ground.
“Our partnership with Boulevard Hotels is another step in our commitment to giving Unity Rewards members more reasons to stay loyal to us,” Olawuyi said.
“Beyond earning points on every flight, our members can now enjoy greater savings and added comfort—from discounted room rates to flexible check-in and check-out times.”
He noted that the airline remains focused on continuously improving the value proposition of the loyalty programme by expanding its network of hospitality, wellness and lifestyle partners.
“We are continually expanding the value of the Unity Rewards programme, and this partnership is a clear demonstration of what our members stand to gain as we grow our network of hotel, fitness and lifestyle partners,” he added.
The latest partnership reflects a growing trend among airlines to integrate hospitality and lifestyle services into their loyalty programmes, enabling customers to earn and enjoy benefits across different aspects of their travel while encouraging repeat patronage and stronger brand loyalty.
Olapeju is a journalist and aviation reporter.
